Measure, segment, and communicate enterprise assistant usage to prove value and guide responsible expansion.
| Metric | Definition | Example Interpretation |
|---|---|---|
| Activation rate | % of eligible employees who have tried the assistant at least once | High activation but low repeat use indicates curiosity without sustained value |
| Weekly active usage | % of eligible employees with ≥1 meaningful session per week | Target 50–70% in mature deployments |
| Task completion uplift | Change in average time or quality for key workflows after adoption | Demonstrates ROI beyond vanity metrics |
| Satisfaction score | Survey-based rating of usefulness across personas | Scores below 3.5/5 flag training or capability gaps |
| Risk perception | % of respondents citing privacy, hallucination, or job security concerns | Guides communication and safeguards |
| Expansion intent | Share of teams requesting broader access or new capabilities | Signals demand for roadmap planning |