Consumer AI Product Strategy

Market Evolution#

1. Early Stage (2020-2022)

   • Novelty-driven adoption
   • Limited functionality
   • High technical barriers
   • Niche user bases

2. Growth Stage (2023-2024)

   • Improved user experience
   • Expanded functionality
   • Lower technical barriers
   • Broader market appeal

3. Maturation Stage (2025+)

   • Integration into daily workflows
   • Competitive differentiation
   • Sustainable monetization
   • Market consolidation

Current Market Dynamics#

Competitive Landscape:#

• Major tech platforms integrating AI
• Specialized AI applications emerging
• Social media platforms adding AI features
• Consumer electronics with AI capabilities

User Expectations:#

• Seamless integration with existing tools
• Immediate value and utility
• Privacy and data security
• Affordable or free access