AI Product Metrics

Unprecedented Retention Metrics#

Historical Context:#

• YouTube: Previously best-in-class with ~85% one-month retention
• Social Media: Typically 40-60% one-month retention
• Productivity Tools: 30-50% one-month retention
• ChatGPT: ~90% one-month retention (unprecedented)

ChatGPT Performance:#

• One-month retention: ~90% (vs. industry average ~50%)
• Six-month retention: Trending to ~80% (vs. industry average ~20%)
• Session frequency: Multiple times per day for heavy users
• Task diversity: Wide range of use cases per user

Success Factors Analysis#

1. Immediate Value Delivery

   • Instant problem-solving capability
   • No learning curve for basic usage
   • Immediate gratification and results
   • Progressive feature discovery

2. Versatility and Adaptability

   • Multiple use cases per user
   • Cross-domain applicability
   • Personalization and learning
   • Continuous improvement

3. Habit Formation

   • Daily utility integration
   • Workflow dependency development
   • Problem-solving partnership
   • Creative collaboration